How to Make Money on Twitch: A Comprehensive Guide
How to Make Money on Twitch: A Comprehensive Guide

How to Make Money on Twitch: A Comprehensive Guide

Hello and welcome to our guide on how to make money on Twitch! If you’re a gaming enthusiast or a content creator looking to monetize your passion, Twitch can be a great platform for you. With over 15 million daily active users, Twitch offers numerous opportunities to earn income while doing what you love. In this article, we will explore various strategies and methods to help you generate revenue on Twitch.

1. Becoming a Twitch Affiliate

Becoming a Twitch Affiliate is the first step towards making money on the platform. To be eligible, you need to meet specific requirements set by Twitch, such as streaming for at least 500 minutes in the last 30 days, broadcasting on at least seven unique days, and maintaining an average of three concurrent viewers. Once you become an affiliate, you can earn revenue through subscriptions, ad revenue, and cheering.


  • Earn money through subscriptions: Subscribers pay a monthly fee to access exclusive content and show support for their favorite streamers.
  • Ad revenue: Twitch displays ads during streams, and affiliates receive a share of the revenue generated.
  • Cheering: Viewers can purchase Bits, Twitch’s virtual currency, and cheer for their favorite streamers. Affiliates receive a portion of the revenue generated from these Cheers.


  • Need to meet Twitch’s eligibility criteria: It may take time and effort to fulfill the requirements and become a Twitch Affiliate.
  • Revenue sharing: Twitch takes a percentage of the revenue earned by affiliates.
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2. Joining the Twitch Partner Program

The Twitch Partner Program is the next level of monetization on Twitch. Partners enjoy additional benefits and have more revenue streams available. To become a Twitch Partner, you need to meet higher criteria, including a larger viewership and consistent streaming schedule.


  • More revenue streams: Partners can earn revenue through subscriptions, ads, cheering, game sales, and merchandise sales.
  • Higher revenue share: Partners receive a higher percentage of the revenue compared to affiliates.
  • Priority support: Twitch Partners have access to dedicated support from Twitch.


  • Higher requirements: The criteria to become a Twitch Partner are more challenging to meet.
  • Increased competition: As a Partner, you’ll face stiff competition from other established streamers.

3. Sponsorships and Brand Deals

Sponsorships and brand deals are another lucrative way to make money on Twitch. Once you have a substantial following, brands may approach you to promote their products or sponsor your streams. These partnerships can provide a significant source of income.


  • Additional income: Sponsorships can offer substantial monetary rewards.
  • Access to exclusive products: You may receive free products or early access to new releases.
  • Building relationships: Partnering with brands can help you establish connections and grow your network.


  • Requires a large following: Brands typically seek streamers with a significant audience reach.
  • Alignment with brand values: You need to ensure that the brand aligns with your content and values to maintain authenticity.

4. Donations from Viewers

Many Twitch users are willing to support their favorite streamers by donating money directly. You can set up donation links through platforms like PayPal or utilize Twitch’s built-in donation feature, called “Bits.”

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  • Direct support: Donations provide immediate financial support from your loyal viewers.
  • Flexibility: Viewers can donate any amount they desire, based on their budget.


  • Reliance on viewer generosity: Donations are not guaranteed and depend on your viewers’ willingness to contribute.
  • Transaction fees: Platforms like PayPal may charge fees for receiving donations.

5. Merchandise and Product Sales

Creating and selling your merchandise or products related to your streaming content is an excellent way to monetize your Twitch channel. You can design and sell t-shirts, hoodies, mugs, or even digital products like exclusive emotes and badges.


  • Additional revenue stream: Selling merchandise can provide a consistent income source.
  • Brand promotion: Branded merchandise helps promote your channel and build a community around your content.


  • Initial investment: Producing merchandise may require upfront costs.
  • Inventory management and shipping logistics: You need to handle inventory and shipping, which can be time-consuming.

Alternative Methods to Make Money on Twitch

While the methods mentioned above are the most common ways to make money on Twitch, there are alternative approaches worth exploring:

  • Game sales: You can earn a commission by promoting and selling games through Twitch.
  • Video on demand: Uploading highlights or full streams to platforms like YouTube can generate ad revenue and attract new viewers.
  • Teaching and coaching: If you excel at a particular game, you can offer coaching or tutorials to viewers for a fee.
  • Affiliate marketing: Promote products or services through affiliate links and earn commission on resulting sales.
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Twitch Money-Making Strategies Summary:

Becoming a Twitch Affiliate
Earn money through subscriptions, ad revenue, and cheering
Need to meet Twitch’s eligibility criteria, revenue sharing
Joining the Twitch Partner Program
More revenue streams, higher revenue share, priority support
Higher requirements, increased competition
Sponsorships and Brand Deals
Additional income, access to exclusive products, building relationships
Requires a large following, alignment with brand values
Donations from Viewers
Direct support, flexibility
Reliance on viewer generosity, transaction fees
Merchandise and Product Sales
Additional revenue stream, brand promotion
Initial investment, inventory management, and shipping logistics

Frequently Asked Questions (FAQ)

Q: How long does it take to become a Twitch Affiliate?

A: The time it takes to become a Twitch Affiliate varies. It depends on how frequently you stream, the quality of your content, and your ability to attract viewers. It can take anywhere from a few weeks to several months.

Q: Can I make money on Twitch without being a Partner?

A: Yes, you can make money on Twitch without being a Partner. As a Twitch Affiliate, you have access to various revenue streams. Additionally, alternative methods like sponsorships, donations, and merchandise sales can provide income opportunities.

Q: Can I stream games other than video games on Twitch?

A: While Twitch is predominantly known for gaming content, you can stream other categories, such as music, art, talk shows, and cooking. However, gaming content tends to attract a larger audience on the platform.


Making money on Twitch requires dedication, consistency, and the ability to engage with your audience. By becoming a Twitch Affiliate or Partner, exploring sponsorships and brand deals, encouraging donations, and selling merchandise, you can turn your passion for gaming into a profitable venture. Remember to focus on creating high-quality content and building a loyal community, as these are the key ingredients to long-term success on Twitch.