How to Make Money on YouTube

Hello! If you have ever wondered how to make money on YouTube, you have come to the right place. In this article, we will explore the various ways you can monetize your YouTube channel and turn your passion for creating videos into a lucrative source of income. Let’s dive in!

1. Ad Revenue

One of the most common ways to make money on YouTube is through ad revenue. Once you meet the eligibility criteria, you can enable monetization on your channel and start earning money from the ads displayed on your videos. The more views and engagement your videos receive, the higher your ad revenue will be. However, keep in mind that the revenue generated from ads alone may not be substantial initially.


  • Passive income stream
  • No additional effort required once ads are enabled


  • Ad revenue may not be significant, especially for new channels
  • Viewers may find ads intrusive, affecting their viewing experience

2. Channel Memberships

Another way to make money on YouTube is by offering channel memberships. This feature allows your viewers to become members by paying a monthly fee in exchange for exclusive perks, such as badges, emojis, and access to members-only content. To be eligible for channel memberships, you need to have at least 30,000 subscribers.

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  • Steady monthly income from loyal fans
  • Opportunity to build a community and offer personalized content


  • Requires a significant subscriber base to be eligible
  • May limit access to certain content for non-members

3. Sponsored Content

Sponsored content involves collaborating with brands to promote their products or services in your videos. As a YouTuber, you can enter into partnerships with companies and receive payment or free products in exchange for featuring them in your content. However, it is essential to disclose any sponsored content to maintain transparency with your audience.


  • Potential for high earnings, especially if you have a large following
  • Opportunity to collaborate with brands you admire


  • May compromise authenticity if not done carefully
  • Could lead to a loss of audience trust if viewers feel deceived

4. Merchandise Shelf

The merchandise shelf allows you to sell your own branded merchandise directly on your YouTube channel. You can showcase your products beneath your videos, making it easy for your viewers to purchase them. This option is available to channels with at least 10,000 subscribers.


  • Additional revenue stream
  • Opportunity to promote your brand and connect with your audience


  • Requires effort and resources to create and manage merchandise
  • Limited to channels with a substantial subscriber base

5. Super Chat and Super Stickers

Super Chat and Super Stickers allow your viewers to purchase highlighted messages or animated stickers during your live streams. This feature not only enables your audience to stand out and support you but also provides you with an additional source of income.


  • Direct interaction with your audience during live streams
  • Potential for increased earnings during popular streams


  • Dependent on the popularity and frequency of your live streams
  • May distract you from delivering content during live interactions

6. Crowdfunding

If you have a passionate and dedicated fan base, crowdfunding can be an effective way to make money on YouTube. Platforms like Patreon allow your viewers to support you financially on a recurring basis, helping you sustain your channel and create more content.


  • Steady income from loyal supporters
  • Freedom to focus on creating content without relying on ad revenue


  • Requires a dedicated fan base willing to contribute financially
  • May need to provide exclusive perks to incentivize crowdfunding

7. Affiliate Marketing

Affiliate marketing involves promoting products or services through unique links in your video descriptions. When your viewers make a purchase using your affiliate link, you earn a commission. Choose products or services that align with your channel’s niche to increase the likelihood of conversions.

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  • Opportunity to earn commissions on product recommendations
  • Flexibility in choosing products relevant to your audience


  • Requires careful selection of affiliate products to maintain credibility
  • May not be a significant source of income initially

8. YouTube Premium Revenue

YouTube Premium is a subscription-based service that allows users to watch videos without ads. As a creator, you can earn a share of the revenue generated from YouTube Premium subscriptions based on the watch time of your content by Premium members.


  • Potential for additional revenue from Premium subscribers
  • Incentive for creating quality content that appeals to Premium members


  • Dependent on the number of Premium subscribers watching your content
  • May not be a substantial source of income initially

9. Online Courses and Workshops

If you have expertise in a particular field, consider creating and selling online courses or workshops to your audience. You can provide in-depth knowledge, tutorials, and personalized guidance to those interested in learning from you. Platforms like Udemy and Teachable offer convenient ways to host and sell your courses.


  • Potential for high earnings from selling valuable knowledge
  • Opportunity to establish yourself as an authority in your niche


  • Requires time, effort, and expertise in creating comprehensive courses
  • May require additional marketing efforts to attract course participants

10. Licensing Your Content

If your videos are unique and of high quality, you can license them to media outlets, brands, or other platforms. Licensing allows others to use your content for a fee, providing you with an additional revenue stream.


  • Potential for substantial earnings from a single video or series
  • Opportunity to reach a broader audience through media outlets or brands


  • Requires exceptional video quality and content that appeals to potential licensees
  • May limit your control over how your content is used

Alternative Ways to Make Money on YouTube

In addition to the methods mentioned above, there are a few alternative ways to make money on YouTube:

  1. Offering coaching or consulting services related to your channel’s niche
  2. Writing and selling eBooks or physical books
  3. Creating and selling digital products, such as presets, templates, or stock footage
  4. Organizing events, workshops, or meet-ups for your viewers
Direct interaction with audience during live streams
Method Advantages Disadvantages
Ad Revenue Passive income stream May not be significant initially
Channel Memberships Steady monthly income Requires a significant subscriber base
Sponsored Content Potential for high earnings May compromise authenticity
Merchandise Shelf Additional revenue stream Requires effort and a substantial subscriber base
Super Chat and Super Stickers Dependent on popularity and frequency of live streams
Crowdfunding Steady income from loyal supporters Requires dedicated fan base
Affiliate Marketing Opportunity to earn commissions Requires careful selection of products
YouTube Premium Revenue Additional revenue from Premium subscribers Dependent on number of Premium subscribers
Online Courses and Workshops Potential for high earnings from valuable knowledge Requires time and expertise in creating courses
Licensing Your Content Potential for substantial earnings Requires exceptional video quality

Frequently Asked Questions (FAQ)

1. How many subscribers do I need to start making money on YouTube?

To monetize your channel through ad revenue, you need at least 1,000 subscribers and 4,000 watch hours in the past 12 months.

2. Can I make money on YouTube without ads?

Absolutely! You can explore alternative methods like channel memberships, sponsored content, merchandise sales, and more.

3. How long does it take to make a substantial income on YouTube?

Building a successful YouTube channel takes time and effort. It can vary greatly and depend on factors such as niche, engagement, and consistency. It may take months or even years to generate a substantial income.

4. Are there any restrictions on the content I can monetize?

Yes, YouTube has strict policies regarding content eligibility for monetization. Content that violates copyright laws, includes graphic or violent material, or promotes hate speech is generally not eligible for monetization.

5. Can I use multiple methods to make money on YouTube simultaneously?

Absolutely! In fact, diversifying your income streams can be a smart approach to maximize your earnings on YouTube.

6. How should I disclose sponsored content in my videos?

It is essential to disclose any sponsored content to maintain transparency with your audience. You can do this by clearly stating that the video is sponsored or by mentioning it in the video description.

7. Can I make money on YouTube if I live outside of the United States?

Yes, YouTube’s monetization options are available to creators worldwide. However, payment methods and requirements may vary depending on your country of residence.

8. Are there any upfront costs associated with making money on YouTube?

While it is possible to start a YouTube channel with minimal equipment, investing in quality camera and audio equipment, video editing software, and marketing efforts can enhance your chances of success. These costs may vary depending on your specific needs and goals.

9. Can I make money on YouTube if I don’t have a large subscriber base?

Absolutely! While a large subscriber base can certainly help, there are various methods like affiliate marketing, online courses, and licensing your content that do not solely rely on the number of subscribers.

10. Is it necessary to have a niche to make money on YouTube?

Having a niche can help you target a specific audience and build a dedicated following. However, it is not a strict requirement. Many successful YouTubers have found success in broader topics or through their unique personalities.


There you have it! Making money on YouTube is a journey that requires dedication, consistency, and creativity. Whether you choose to focus on ad revenue, channel memberships, sponsored content, or any other method, remember to prioritize the needs and interests of your audience. By providing valuable content and engaging with your viewers, you can turn your passion for YouTube into a rewarding source of income.